The Affect Heuristicaffect heuristic is humans' tendencya principle for making fast, perceptual judgments based on subjective impressions of goodness/badness. It can cause people to evaluate unknown propertiesuse one positive (or negative) fact about an object/action to judge the likely positivity or negativity of other people, institutions, or items based on the goodness or badness of known properties. For example. more physically attractive people are perceived as having better moral character.facts about that object/action.
The affect heuristicAffect Heuristic is a principle for making fast, perceptual judgmentshumans' tendency to evaluate unknown properties of other people, institutions, or items based on subjective impressionsthe goodness or badness of goodness/badness. It can causeknown properties. For example. more physically attractive people to use one positive (or negative) fact about an object/action to judge the likely positivity or negativity of other facts about that object/action.are perceived as having better moral character.
Blog postsThe Affect HeuristicSpecial Status Needs Special Support