While Burch was referring specifically to SUV's (which he believed to be badly designed) his point carries far more generally. Examples include:
A corollary of Burch's Law is that any bias should be regarded as a potential vulnerability whereby the market can trick one into buying something one doesn't really want.
"I think people should have a right to be stupid and, if they have that right, the market's going to respond by supplying as much stupidity as can be sold." --Greg Burch
"I think people should have a right to be stupid and, if they have that right, the market's going to respond by supplying as much stupidity as can be sold." --Greg Burch
Burch's Law (introduced here) states that